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Search engine optimization is a concept that many people overlook, as it seems to be somewhat of a black art. Well I am here today to let you know that it’s time to face this fear. A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

Search engines like Google, Yahoo and Msn attract up to 85% of all searchers using the internet. Search engine optimization is based around the principle that you should have your website ranked well for the search engines to attract targeted customers to your website, who are then more likely to make a purchase.  The higher your page comes up in search engine results, the greater the traffic that is directed to your website. This is the principal of search engine optimization. For more information on Search Engine Optimization and other internet marketing techniques, take a look at Commission Blueprint at my blog.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or, you can make a few simple on page adjustments to your website, which can help to improve your search engine rankings. The first item you should examine is the title bar on your homepage.

The title bar is featured at the top left hand corner of your internet browser. Go to your website home page and look at what the browser says. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. All the title bar’s for every page should contain the most relevant phrases and keywords for that page. Try to only have around six words or less for each title bar phrase. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. The text on your pages must contain the most important keywords, and the words that potential customers will be typing into search engines to find your site. If you want more on this, be sure to take a look at Commission Blueprint at my blog.

You should try and have anywhere from 100 – 250 words on each page. To achieve good rankings in the search engines, having this text is essential. The search engines must be able to read the text in HTML format, and not graphics.

Take your cursor and highlight the text to see if it is in HTML format. If the text will not highlight, it is probably in graphic form. To achieve better search engine rankings, you should have your webmaster change the format to HTML.

Next we come to what is called meta tags. The truth is, meta tags don’t really have that much of an effect on your overall rankings. Although, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.

Go to the “view” tab on your web browser and select “source” to see if the meta tags are set up properly. This willpull up a window revealing the underlying code that created the page. Near the top of the window, you will see your meta tags if you in face have any. If you have these, it will read, meta name=”keywords” content=. Ask your webmaster to put in this code if you do not have it.

Last is link popularity. This is the most important part of search engine rankings. This is the amount and quality if links that link to your website. Having this directs more quality traffic to your website, and also increases search engine rankings.

Having a good search engine ranking is crucial for your success as an internet marketer, or any business for that matter. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

Want more internet marketing tips? Then make sure you check out Commission Blueprint

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