I’ll bet you have read a lot of headlines that sound similar to this one above, or make claims like this one. You have may have even read some of those articles all the way to the end, even clicked on some of the links in the article and read all the information on those links. And after finishing, you probably have thought to yourself, what a bunch of hooey… that’s the dumbest thing I’ve ever heard… or whatever that! IT WILL RUIN MY ONLINE BRAND!

Done well, it can enhance your brand. I’m going to give you some tips that will give you an opportunity to monetize your website or blog, while preserving your brand. One of the best and easiest ways to monetize your online properties is to join some affiliate programs and advertise them on your site.

Affiliate programs are the answer

Why affiliate programs? Simple. As an affiliate marketer program, you get access to products and services that are well supported by professional marketing materials and you don’t have to pay for those materials. All the work of writing an eBook, or recording an audio track, or programming a software product is taken care of by someone else. But the advantages don’t stop there. Also, you don’t have to create marketing materials and graphical materials – those are created for you by the affiliate program owner.

Another big advantage is that you really don’t have to manually keep track of ROI or conversion rates. Most good affiliate programs will provide the members sophisticated affiliate management tools that are based on one of the leading affiliate software programs. Software programs like these provide a level of transparency that gives you confidence that your are being dealt with fairly.

Five tips for choosing affiliate offers to promote

1. Look good earnings potential – You want to make sure that if one of the people you refer to an affiliate offer buys, that you will make some decent money. Some people think affiliate programs offering high percentage payouts are best. I prefer to look for opportunities where you can make a ‘big hit’ from a sale. This affiliate program for promoting sales interview tools gives you the opportunity to earn almost $50 per sale.
2. Choose programs your readers will like – It is critical that you choose affiliate programs and offers that your audience will appreciate and be interested in. It wouldn’t be too smart to choose to promote affiliate programs and products for chocolate desserts on a site that is dedicated to losing weight. However, if you have a website that helps people find careers is sales, it would be great to promote something like How to Get Into Medical Sales.

3. Look for affiliate programs powered by software – When you sign up for an affiliate program it will quickly become obvious if the owner of the program is serious about helping affiliate members be successful. If you are automatically redirected to a page powered by a fully-featured affiliate marketing software program, you can infer that this is a serious affiliate program. Personally, I wouldn’t waste my time marketing affiliate products that aren’t managed with affiliate software. Their are several top name brands like iDev Affiliate, LinkShare, and JROX JAM. My favorite is JROX JAM, which you can get for free here: http://websitesthatdrivesales.com/recommends/free-affiliate-management-software.htm

4. Make sure the website is NOT anonymous – What I mean is, make sure that there are real people standing behind the website, people with good reputations, who take customer service seriously. People who let you know who they are, give you contact information with phone numbers aren’t very likely to be fly-by-night. They are more likely to pay you on time and deal with you fairly. If you find a picture, bio, and phone number of the website owner, chances are they will behave legitimately. You will also be able to search the Internet to find any negative information about their program. Peggy McKee, the Medical Sales Recruiter, is one of the country’s leading sales recruiters – she proudly announces her site ownership on the about pages like this one: http://30-60-90-day-sales-plan.com/about/

5. Choose affiliate programs that have support programs – If you are choosing a piece of software to buy, you probably wouldn’t purchase it if there was not support mechanism in place. You should use the similar criteria when evaluating affiliate websites. If the affiliate program owner doesn’t have a support system in place – something like a ticket system or help desk software – then they probably won’t care about any problems that you might have. When they do, you can be fairly confident that they are trying to keep customers satisfied. If they AREN’T working to keep customers happy, their poor service will reflect poorly on you, and tarnish your image.

Here are a couple of affiliate programs that meet all these criteria, that I recommend if your site’s visitors would be interested in these subjects. One is an affiliate program for a sales interview tool that targets sales professionals – you can check it out here: http://30-60-90-day-sales-plan.com/affiliate-program-details/. The other is a program that has a broader appeal – it targets people who own businesses that either have no web presence or under performing websites; you can get all the information for it here: http://websitesthatdrivesales.com/blog/home/affiliate-program/

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